Mass Cognition was founded by Andrew Jeavons, who is also the developer of the Loquor text management and analysis system Mass Cognition uses.

He started his career as a software developer for Quantime, which was a leading cross tabulation and survey software provider. Andrew has worked in the survey software and market research industry for over 20 years in Europe, the USA and the Pacific Rim. He is a frequent writer and presenter on all subjects related to surveys, text analysis and MR.